Many customers are keeping up with popular trends, purchasing familiar brands, and taking advantage of the latest sales and promotions. Whatever selling strategy your omni-channel or e-commerce operation has implemented, having a WMS system like WAMAS® by SSI SCHAEFER allows you to manage everything in real-time. Order optimization based on historical data or loyal customers is just one of several key benefits. Many retailers want to offer same day shipping, or in-store pickup based on the nearest warehouse location for delivery.